Md Monirul Islam
Persuasion means convincing the reader to take a desired action or change behavior. A persuasive message is not about pressure or manipulation. It is about presenting clear benefits, building trust, and guiding the reader toward a decision in a logical…
Md Monirul Islam
A refused request is a message in which the writer has to say “no” to a request. Even in refusal, the message must remain polite, respectful, and professional. A proper reason must always be given so that the refusal is…
Md Monirul Islam
Bad news messages require an indirect communication approach. This approach is used to reduce negative impact and maintain good relationships. The explanation is presented before the bad news so that the reader can understand the decision logically. The plan has…
Md Monirul Islam
Direct communication is used when the message contains good news or neutral information. The main idea is stated at the beginning. This method saves time and improves clarity. The generic plan for direct communication has three stages. Stage 1: Begin…
Md Monirul Islam
How Effective External Communication Creates a Positive Brand Image A brand image is the perception that customers, investors, regulators, and the public form about an organization. This perception is shaped by every external communication. It includes advertisements, customer interactions, reports,…
Md Monirul Islam
What is External Communication? External communication is the exchange of information between an organization and people or organizations outside it. These include customers, clients, suppliers, investors, auditors, regulatory authorities, government agencies, shareholders, and the general public. Organizations use external communication…